The four hours, expanded

What actually happens between 9 and 1.

9 AM

Sign up & configure

Under 30 minutes, mostly typing. Create your account, choose your subdomain (yourschool.alumnly.com), upload your logo, set brand colours and your platform name.

10 AM

Set up your first content

Move from empty platform to a real-feeling community — most schools set up one event, few photos, news, and write a short welcome landing page.

11 AM

Import your alumni list

The bulk-data moment. Download import template, complete, and upload the Excel (name, email, graduation year), automatic de-duplication, confirm and import. Even 4,000 alumni takes minutes.

12 AM

Invite alumni & go live

Add a link on your school website, post on social media, and watch the first registrations arrive.

What you need before you start

Six things. That’s the list.

Your alumni list (Excel)

Name, email and graduation year at minimum. No list? Start fresh and let alumni self-register.

Your school logo

SVG preferred; high-res PNG is fine. Auto-positioned in the alumni-facing header.

Brand colours (hex)

Primary, secondary, accent — from your existing brand guide. Matched across site and app.

A subdomain preference

Something like oldscholars.alumnly.com. Custom-domain later if you want.

Payment method

Credit card for after the 30-day trial. Stripe if you’re collecting event payments and donations.

Four hours of focused time

Block out a morning, Slack on do-not-disturb. Mostly typing and reviewing.

Schools who’ve done it

Real schools. Real timings.

Alumnly customers report their own setup and first-result times, set against the documented 3.5-hour benchmark.

 

<1hr
St Mary’s College
David Formosa, Director of Development: “In less than an hour, we had everything up and running smoothly.”
3wks
Kolbe Catholic College
Kylie Lawtey, Registrar: within three weeks of sending invites, almost 33% had responded.
3.5hrs
Platform benchmark
The documented standard. Toowoomba Christian College reached 90%+ registration of its graduating cohort within four weeks.
The honest list

What isn’t in the four hours.

After the four hours

The realistic arc, Day 1 to Month 3.

Day 1

The launch itself

Platform live, first invitations sent, first registrations within 15 minutes, first event drafted.

Week 1

Reach & early activity

Most of your list invited; 10–30% registered (industry baseline); first event published; engagement scoring begins.

Month 1

Programme rhythm

30–50% registered; first community highlight email sent; first event held (or fundraiser on Growth); patterns emerging.

Month 3

Compound engagement

60–80% of the active list engaged; repeat attendance forming; first fundraising target hit (Growth+); embed widgets live.

The four hours is just the start

Four hours to launch. Two hours a month after that.

The setup is the smaller story. The bigger one is the ~38 hours a month you reclaim — over a school year, roughly six full working weeks back, spent on relationships instead of spreadsheets.

 

40+
hrs/mo The manual way
2
hrs/mo With Alumnly
cta-img

Be live before lunch.

The four-hour clock starts the moment you create your account. Schools across Australia and New Zealand have done it — some in under an hour. Your turn is one click away.