Hand-crafted when you want to, automatic when you don't
Broadcast newsletters when you have something specific to say, and automated snapshot digests when you don't. Both run on your Directory's data, both replace Mailchimp, and the snapshot only sends when there is genuinely something new.
Included in every plan: Starter ($199/mo), Lite, Growth, and Pro.
Replaces a $120 to $300 per month standalone email platform, saving roughly $1,400 to $3,600 a year, plus the data integration no standalone tool can match.
Most schools run alumni email on a fragmented stack: Mailchimp or Campaign Monitor for newsletters, ad-hoc emails for everything else, and a CRM that holds the contact data but cannot send. The result is newsletters with no context (no donation history, no engagement score, no real segmentation) and a database with no editorial reach. You pay for two systems and get the strengths of neither.
Newsletters and Snapshot puts editorial and database in one place, so every send is targeted by real data and the routine digest builds itself.
Two modes: hand-crafted segmented campaigns, and auto-digest snapshots that only send when there's something new. Open, click and deliverability reports on every send. Target by year group, profession, donor history or saved list. One tool replaces your separate email platform.
Broadcast newsletters, fully segmented
Hand-crafted campaigns with subject line, opening line, body, hero image and signature. Target by year group, profession, donor history, a custom saved list, or the whole database. Schedule ahead or send now. It replaces Mailchimp entirely, inside the platform that already holds your data.
Snapshot digests, compiled automatically
Weekly, fortnightly, monthly or quarterly, the platform auto-compiles your new events, news, photos, fundraisers and jobs into a clean digest. A smart-send rule means it only goes out when there is genuinely new content, so you never send an empty newsletter, and you never write the routine one again.
Segment by year, profession, donor history and more
The Directory's data is the segmentation engine. Send to alumni in finance based in Sydney, to donors who gave in the last three years, or to anyone willing to help with a careers panel. All native, no exporting lists to a separate tool.
Open, click and deliverability reports on every send
See which campaigns perform and which audiences engage. The data feeds back into the Analytics module and its AI recommendations, so your email programme becomes measurable and self-improving rather than a shot in the dark.
Multiple senders, and test before you send
Send from your own verified addresses, one per department if you like, so Development, the Registrar and the Principal's office each land from the right inbox. Fire a test to yourself for sign-off before every send, and drop in your own template via the source-code editor when you want full control.
Reusable saved lists, and win back inactive alumni
Build a segment once, "30-year reunion attendees," "scholarship donors," "willing-to-help mentors in Melbourne," save it, and reuse it across every campaign, so your targeting logic compounds over time. And because Alumnly knows who has not registered yet, you can email exactly those alumni an invite to join. That is the one segment a generic mail tool can never build for you, because it does not know who is missing. Email volume scales with your plan, from pay-per-use on Starter up to 50,000 a month on Pro.
One platform for both broadcast and automation. No Mailchimp tab, no double-handling.
Tuesday morning: write a hand-crafted email to the Class of 1995 about their reunion, pull the segment from the Directory, schedule for Thursday at 8am, save. Same morning: confirm Friday's monthly snapshot is queued. The platform has already compiled three news posts, two events and a fundraising milestone into it. Both emails send themselves.
A continuous editorial voice, with the data to prove which messages land.
Open rates by segment, click-through rates by campaign, year-on-year engagement trends. The newsletter programme stops being a guess about what works and becomes a measurable, optimised editorial channel.
Replaces Mailchimp, Campaign Monitor and ad-hoc broadcast tools. One invoice, one vendor.
Mailchimp plans for schools typically run $120 to $300 a month. This bundles into your existing Alumnly subscription, an annual saving of roughly $1,400 to $3,600 versus a standalone platform, plus data integration no standalone tool can match.
Email is foundational, so it is in from the entry Starter tier upward. What grows with your plan is sending volume: pay-per-use on Starter, 5,000 a month on Lite, 25,000 on Growth, and 50,000 on Pro, so your reach scales as your community does.
Connect your alumni list. Send your first segmented newsletter from inside the same platform that holds the database. Schedule your first snapshot for next month. Cancel Mailchimp by Friday.
30 days. Every Pro feature unlocked. No card required.