Webinar overview.
Are you ready to elevate your school's marketing game?
Discover the secrets to mastering digital marketing in the education sector with our upcoming webinar, tailored specifically for school marketers. From crafting compelling organic strategies to optimizing paid ads and ensuring your website is ready to convert, we’re covering it all.
Learn actionable insights that will help you target the right audience, engage alumni, and drive results that matter. Don’t miss this opportunity to gain a competitive edge in the ever-evolving digital landscape.
📅 Date: Wednesday, 4th September 2024
⏰ Time: 12:00 PM AEST
📍 Location: ZOOM Online Webinar
During this interactive session, you'll learn:
1. Target Like a Pro: The Secrets of Organic Digital Strategy
Unlock the key to reaching the right audience for your school. Learn who to target, how to create a content calendar that resonates, and how to craft value-driven messages that engage and convert.
2. Plan for Success: Mastering Your Content Calendar
Discover how to design a content calendar that not only keeps your messaging consistent but also ensures your audience is always engaged. Stay ahead of the curve with content that drives results.
3. Crafting Messages That Matter: Value-Driven Content Creation
Explore the art of creating messages that truly resonate with your audience. Learn how to deliver content that speaks to the needs and values of prospective students and their families.
4. The DIY Approach: A No-Nonsense Guide to Paid Ads
Ready to dive into paid ads? Discover the must-do’s before launching your campaigns on Facebook and Google, ensuring you’re set up for success from day one.
5. Cracking the Code: Understanding Facebook & Google Algorithms
Gain insider knowledge on how Facebook and Google algorithms work, so you can tailor your campaigns for maximum reach and engagement.
6. Bidding & Beyond: Winning Strategies for Paid Ads
Master Google’s bidding strategies and Facebook’s campaign goals. Learn how to set up and optimize your campaigns for the best possible ROI.
7. Optimization Made Easy: Fine-Tuning Your Paid Ads
Discover simple yet powerful strategies to optimize your paid ad campaigns. Ensure every dollar spent works hard for your school.
8. Ready, Set, Go: Is Your Website Ready for Digital Marketing?
Before you spend a dime on digital marketing, make sure your website is up to the task. This checklist will ensure your site is ready to convert visitors into leads.
9. Engaging Alumni: Essential Digital Marketing Tactics
Don’t forget your alumni! Learn the digital marketing essentials to keep your alumni engaged, connected, and contributing to your school’s success.
Speakers: | |
 | Dean Barker, Operations Manager Novaflow Dean Barker is the co-founder of Novaflow Digital, an agency that specialises in providing exceptional digital marketing services exclusively for schools. A digital enthusiast from the start, Dean has transitioned from building his first website in 1997 to mastering the digital marketing landscape by the early 2010s. Equipped with a double degree in Marketing and Public Relations, he thrives on the challenge of shaping a company's reputation by consistently communicating their strengths to the right audiences in a relevant way. A fervent believer in education, Dean loves working in the school space and finds great fulfilment in facilitating the perfect fit between a student and school. When not immersed in his professional passions, Dean rides mountain bikes and expresses his creativity through short stories and poetry. |
 | Nathan Wood, CEO Alumnly & JWAM With a remarkable track record spanning over two decades in the field of education technology, Nathan brings a wealth of expertise and innovation to the table. Drawing from a rich tapestry of experience, Nathan is your go-to source for leveraging the potential of technology to foster strong relationships with your alumni. His dedication to shaping the future of alumni engagement ensures that you're in capable hands when it comes to maximizing the impact of your institution's alumni network. Discover how Nathan's strategic insights and visionary thinking can transform your alumni engagement journey into a remarkable success story. Partner with an industry trailblazer who's not just ahead of the curve, but actively shaping it. |
 | Prashaant Anand, Co-founder - Alumnly Prashaant has over two decades of experience excelling in delivering impactful digital technology and business solutions. With a keen understanding of his clients' needs, he consistently provides superior solutions and exceptional service. His extensive expertise spans various industries, including government, legal, insurance, finance, and education. Within the alumni segment, Prashaant stands out for his unwavering commitment to the education sector. His dedication shines through in the delivery of award-winning solutions, always with a keen eye on maximizing return on investment for his clients. Prashaant's people-oriented approach is well-regarded, as he takes joy in connecting with individuals and aiding them in achieving success in their endeavours. |
Free Webinar details:
📅 Date: Wednesday, 4th September
⏰ Time: 12:00 PM AEST
📍 Location: ZOOM Online Webinar
Unlock the potential of your school’s digital marketing—reserve your spot today!